Steve Jobs admits that syncing data between all the devices he sells you is driving people crazy, so Apple wants you to pay to have your data stored on it’s servers.

I think this makes a lot of sense. However, Apple is going to have to start creating more trust. A company that sells me the latest and greatest at a premium and then discounts it 30 days later is not who I want to trust with all my prized data.

For me, Google has earned more trust with it’s community environment and free services.