May
24
“There’s a point at which new product development can destroy more value than it creates. Innovation for the sake of revenue just degrades the equity that the core brand has built up. Marketers call it “overshooting.” In the end, customers like you and me max out on “new and improved,” and we just stop buying.”
Over-Branding Kills Profits And Scares Off Consumers | Co.Design (via meganwest)
Yes.
(via awesomejuice)(via awesomejuice)
