December 2011
4 posts
4 tags
Design Driven Software
I have been working as a designer with web development since 1996, and over the last decade I observed a trend with software companies that abandoned traditional media and eventually design based branding altogether. Google being the front runner.
Part of it makes sense, why advertise on outdated and overpriced platforms, when you can make your own?
I think this trend was fueled and...